Influence: The Psychology of Persuasion
by Robert Cialdini
Robert Cialdini's classic work identifies the key principles of influence that drive human decision-making. These skills teach you to apply reciprocity, social proof, commitment and consistency, scarcity, and authority ethically in business, relationships, and communication — while also helping you recognize and defend against manipulative uses of these principles.
Skills (5)
/reciprocityChapter 2: ReciprocityUse when someone wants to understand and ethically apply the rule of reciprocity in business, sales, negotiations, or relationships.
/social-proofChapter 4: Social ProofUse when someone wants to leverage social proof to build trust, credibility, and influence in marketing, leadership, or personal branding.
/commitment-consistencyChapter 3: CommitmentUse when someone wants to leverage commitment and consistency to build lasting behavior change, close agreements, or strengthen follow-through.
/scarcityChapter 7: ScarcityUse when someone wants to understand and ethically apply the scarcity principle in offers, communication, and decision-making.
/authorityChapter 5: AuthorityUse when someone wants to build, communicate, and ethically leverage authority and expertise in their field or role.
Installation
01Clone the repository
git clone https://github.com/concaption/spellpages.git ~/.claude/spellpages02Install the plugin
claude plugin install ~/.claude/spellpages/content/books/influence03Start using skills
Type a skill command (e.g. /reciprocity) in Claude Code.
one-liner
git clone https://github.com/concaption/spellpages.git ~/.claude/spellpages && claude plugin install ~/.claude/spellpages/content/books/influence