Made to Stick
by Chip Heath & Dan Heath
Made to Stick by Chip and Dan Heath explores why some ideas thrive while others die. Drawing on decades of research, the authors distill the anatomy of sticky ideas into six key principles: Simple, Unexpected, Concrete, Credible, Emotional, and Stories (SUCCESs). Whether you're pitching a product, writing copy, or leading a team, these five skills translate the Heath brothers' frameworks into hands-on coaching sessions that help you strip ideas to their core, generate curiosity gaps, ground abstract concepts in sensory detail, build credibility without credentials, and craft stories that move people to action.
Skills (5)
/simplicityPrinciple 1: SimpleUse when the user needs to strip an idea down to its most compact, meaningful core.
/unexpectednessPrinciple 2: UnexpectedUse when the user needs to grab attention and sustain interest by breaking patterns and opening curiosity gaps.
/concretenessPrinciple 3: ConcreteUse when the user needs to make abstract ideas tangible through sensory, specific language and examples.
/credibilityPrinciple 4: CredibleUse when the user needs to make an idea believable without relying on authority or credentials alone.
/stories-that-stickPrinciple 6: StoriesUse when the user needs to craft a narrative that drives action by following proven story templates.
Installation
01Clone the repository
git clone https://github.com/concaption/spellpages.git ~/.claude/spellpages02Install the plugin
claude plugin install ~/.claude/spellpages/content/books/made-to-stick03Start using skills
Type a skill command (e.g. /simplicity) in Claude Code.
one-liner
git clone https://github.com/concaption/spellpages.git ~/.claude/spellpages && claude plugin install ~/.claude/spellpages/content/books/made-to-stick